We try to teach people SEO and WordPress as to start you need a Website (WordPress). But if no one ever sees your website, all your hard work and money were wasted. After they have a website we start by teaching SEO and how to get the search engines to work for you and with you.
Anyone can pay for advertising (Pay Per Click) but that gets very expensive very fast. Small or medium size business need to learn how to get (FREE) organic traffic from Google, etc.