This will be a tag team presentation by Michael Tesauro and Rob Bonham, respectively Content and Digital Marketing Managers at Cengage, speaking on how to develop a data centered content strategy that drives organic traffic.<\/p>\n\n\n\n
The general outline is as follows…..<\/p>\n\n\n\n
I.\tSo, Your Blog is Looking Thin\u2026
– Knowing when to rethink your current blog strategy<\/p>\n\n\n\n
II.\tContent Is King and Why That\u2019s Still True
– The current landscape of content and how to align with it<\/p>\n\n\n\n
III.\tWhat\u2019s the Point?
– Defining business goals, ROI, and how content fit achieves it<\/p>\n\n\n\n
IV.\tIdentifying Content Gaps (and Planning How to Fill Them)
– Performing a blog audit and planning next steps<\/p>\n\n\n\n
V.\tData Mining Your Way to Better Content Strategy
– Using past metrics (readership, clicks, page views) to inform your new blog strategy<\/p>\n\n\n\n
VI.\tThe Secret\u2019s in Your Audience
– Understanding how your readership interacts with your content and how your content fits into the current sales funnel<\/p>\n\n\n\n
VII.\tManaging An Editorial Calendar (and Not Losing Your Mind)
– Simplifying your editorial calendar<\/p>\n\n\n\n
VIII.\tTo SEO or Not SEO (Trick Question, Always Use Keyword Research)
– Where SEO best practices fit into the content development process<\/p>\n","protected":false},"excerpt":{"rendered":"
This will be a tag team presentation by Michael Tesauro and Rob Bonham, respectively Content and Digital Marketing Managers at Cengage, speaking on how to develop a data centered content strategy that drives organic traffic. The general outline is as follows….. I. So, Your Blog is Looking Thin\u2026– Knowing when to rethink your current blog … Continue reading “The Art & Science Behind Killer Content”<\/span><\/a><\/p>\n","protected":false},"author":17614461,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1573326000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1028,1093],"footnotes":""},"session_track":[1294885],"session_category":[5042,5002],"class_list":["post-1080","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-arts","wcb_session_category-content","wcb_session_category-marketing"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paMxYv-hq","session_date_time":{"date":"November 9, 2019","time":"11:00 am"},"session_speakers":[{"id":"1028","slug":"rob-bonham","name":"Rob Bonham","link":"https:\/\/riverside.wordcamp.org\/2019\/speaker\/rob-bonham\/"},{"id":"1093","slug":"michael-tesauro","name":"Michael Tesauro","link":"https:\/\/riverside.wordcamp.org\/2019\/speaker\/michael-tesauro\/"}],"session_cats_rendered":"Content, Marketing","_links":{"self":[{"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1080\/revisions"}],"predecessor-version":[{"id":1081,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1080\/revisions\/1081"}],"speakers":[{"embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1028"},{"embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1093"}],"author":[{"embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/robbonham"}],"wp:attachment":[{"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1080"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1080"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}