{"id":1074,"date":"2019-10-22T19:44:54","date_gmt":"2019-10-23T02:44:54","guid":{"rendered":"https:\/\/2019.riverside.wordcamp.org\/?post_type=wcb_session&#038;p=1074"},"modified":"2019-10-22T23:04:45","modified_gmt":"2019-10-23T06:04:45","slug":"how-to-rank-multi-location-local-businesses-using-content","status":"publish","type":"wcb_session","link":"https:\/\/riverside.wordcamp.org\/2019\/session\/how-to-rank-multi-location-local-businesses-using-content\/","title":{"rendered":"How to Rank Multi-location Local Businesses Using Content"},"content":{"rendered":"\n<p>Many people feel SEO is still Voodoo or complicated, especially when it comes to business owners that have multi-location businesses.<\/p>\n\n\n\n<p>It&#8217;s actually much simpler than people think &#8211; especially if you know how to structure your website correctly and how to use content properly.<\/p>\n\n\n\n<p>In this session, I&#8217;ll show you how my company ranked an article nationally for a competitive term and then used that power to rank 65 locations in 5 different states &#8211; without any exotic SEO strategies or tactics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many people feel SEO is still Voodoo or complicated, especially when it comes to business owners that have multi-location businesses. It&#8217;s actually much simpler than people think &#8211; especially if you know how to structure your website correctly and how to use content properly. In this session, I&#8217;ll show you how my company ranked an &hellip; <a href=\"https:\/\/riverside.wordcamp.org\/2019\/session\/how-to-rank-multi-location-local-businesses-using-content\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Rank Multi-location Local Businesses Using Content&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1439017,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1573342200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1019],"footnotes":""},"session_track":[1294885],"session_category":[218,5017],"class_list":["post-1074","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-arts","wcb_session_category-seo","wcb_session_category-strategy"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paMxYv-hk","session_date_time":{"date":"November 9, 2019","time":"3:30 pm"},"session_speakers":[{"id":"1019","slug":"william-huff","name":"William Huff","link":"https:\/\/riverside.wordcamp.org\/2019\/speaker\/william-huff\/"}],"session_cats_rendered":"SEO, Strategy","_links":{"self":[{"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/1439017"}],"version-history":[{"count":1,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1074\/revisions"}],"predecessor-version":[{"id":1075,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1074\/revisions\/1075"}],"speakers":[{"embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1019"}],"wp:attachment":[{"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1074"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1074"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}