{"id":1048,"date":"2019-10-22T13:25:59","date_gmt":"2019-10-22T20:25:59","guid":{"rendered":"https:\/\/2019.riverside.wordcamp.org\/?post_type=wcb_session&#038;p=1048"},"modified":"2019-10-23T22:16:21","modified_gmt":"2019-10-24T05:16:21","slug":"content-writing-for-better-audience-engagement-and-seo","status":"publish","type":"wcb_session","link":"https:\/\/riverside.wordcamp.org\/2019\/session\/content-writing-for-better-audience-engagement-and-seo\/","title":{"rendered":"Content Writing for Better Audience Engagement and SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">How much more could you boost the visibility of your website if you optimized your writing style? Writing for the web isn&#8217;t as easy as it seems. Learn how to write for your audience in a way that naturally enhances SEO while still adding value to your reader. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This session will teach you to write website content that accomplishes three main goals every time. <br>1) Get found by the right audience using search intent.<br>2) Engage readers with easy-to-digest content that gives them added value.<br>3) Inspire an action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How much more could you boost the visibility of your website if you optimized your writing style? Writing for the web isn&#8217;t as easy as it seems. Learn how to write for your audience in a way that naturally enhances SEO while still adding value to your reader. This session will teach you to write &hellip; <a href=\"https:\/\/riverside.wordcamp.org\/2019\/session\/content-writing-for-better-audience-engagement-and-seo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Content Writing for Better Audience Engagement and SEO&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16155566,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1573428600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[991],"footnotes":""},"session_track":[1294885],"session_category":[5042,218],"class_list":["post-1048","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-arts","wcb_session_category-content","wcb_session_category-seo"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paMxYv-gU","session_date_time":{"date":"November 10, 2019","time":"3:30 pm"},"session_speakers":[{"id":"991","slug":"taylor-elizabeth-rose-waldon","name":"Taylor (Elizabeth-Rose) Waldon","link":"https:\/\/riverside.wordcamp.org\/2019\/speaker\/taylor-elizabeth-rose-waldon\/"}],"session_cats_rendered":"Content, SEO","_links":{"self":[{"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1048\/revisions"}],"predecessor-version":[{"id":1049,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1048\/revisions\/1049"}],"speakers":[{"embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/991"}],"author":[{"embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/telizarose"}],"wp:attachment":[{"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1048"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1048"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}