My focus is on helping small businesses increase their customer base and revenue through the web using WordPress.
I focus on design, conversions, marketing strategies, and UX to drive more business to their site.
Category: Strategy
Beyond WordPress – easy WP automation and integration with no coding
As WordPress developers, there comes a time when you wish you can connect the different web apps you use daily or even automate some of the tedious tasks.
Well, thanks to the many great web tools out there, yes indeed you can do that, and with no coding needed.
In this talk, we will look at some of the popular and powerful web tools available, and how you can use them and WordPress together to automate your posting, create leads from form entries, schedule periodically SMS and many more.
Cloud on a Budget.
Step by step example of how to configure a your own WordPress hosting with Plesk and the AWS for about the cost of shared hosting. This course is meant to show people that setting up your own server isn’t as hard as they think.
I will go over basic set up of a AWS Lightsail I stance and provide instructions on how you can run basic maintenance, backups and security with plesk WordPress toolkit.
Developers: To get the most from this talk please have an AWS account and a registered domain with access to the DNS.
How to Rank Multi-location Local Businesses Using Content
Many people feel SEO is still Voodoo or complicated, especially when it comes to business owners that have multi-location businesses.
It’s actually much simpler than people think – especially if you know how to structure your website correctly and how to use content properly.
In this session, I’ll show you how my company ranked an article nationally for a competitive term and then used that power to rank 65 locations in 5 different states – without any exotic SEO strategies or tactics.
WordPress at the Heart of Your Strategy
It discusses the pre-launch and analysis stage of bringing a website to marketing in a competitive landscape. Using a current client as a case study, David will show the analysis, tools and traffic strategy he uses to find competitive advantage for his client and the project. This session is perfect for both site owners and WordPress professionals alike. Presentation time: 45 minutes
Drip, Drip, Drip to Convert Website Leads to Sales
You have a WordPress product or service to offer and you have a signup form. But now what? Collecting email addresses is great for vanity metrics but even better if you bring them into your sales cycle.
In this talk, Amy Hall, a certified MailChimp expert, and partner will help you define your sales cycle, drip campaign, and how to nurture your subscribers. Sales are the goal of any good nurture campaign and, when done right, will help convert your website visitors into sales.
WordPress SEO 101: Key(word)s to Success
Everyone and their uncle or aunt knows Search Engine Optimization (SEO) is important to the success of any WordPress project, but you’ve never had the time to fully understand how it can help. In this session, we’ll look at SEO tools, tips, and techniques that you can leverage to help your rankings.
During this presentation, learn how the accessibility and the structure of your HTML and WordPress tools can help you create written content that gets you seen by the spiders. We’ll take beginners through the basics of Google Search, what the algorithm is looking for, what landing in the top six spots mean, and how it impacts your WordPress site. As always, we’ll look at real-world examples using hands-on exercises to illustrate key concepts.
Managing Freelance Contributors
More sites are paying freelance writers and photographers than ever before. OutVoice is a payment platform with a WordPress plugin that let’s editors pay contributors inside the admin interface as they publish posts. I’ll walk through how it works, and can provide helpful information to site owners and site builders about options for paying and managing freelancers.
Strategies to Building a Solid Client Base
Getting your first clients as a website designer can be a challenge, especially in a saturated market. Over the years, developing my own client base has taught me many tactics and strategies that have worked well. Topics will include: Building your first Portfolio The Importance of a Professional Proposal Friends and Family – “Low Hanging Fruit” Subcontracting Inexpensive Advertising Strategies Networking Groups Warm Calling Secrets to Keeping Clients Happy Generating Recurring Revenue I could talk for hours about all of these topics – so promise to load heaps of valuable information into a short session.