As we share our story with others; we can build our brand by giving them an outlet to share their story with us. Rather it be a blog on our website or a podcast show, giving our consumers an outlet to give back to us, ables them to invest in our brand. Learn how a local, non-fiction adventure author is doing this.
Category: Content
The Art & Science Behind Killer Content
This will be a tag team presentation by Michael Tesauro and Rob Bonham, respectively Content and Digital Marketing Managers at Cengage, speaking on how to develop a data centered content strategy that drives organic traffic.
The general outline is as follows…..
I. So, Your Blog is Looking Thin…
– Knowing when to rethink your current blog strategy
II. Content Is King and Why That’s Still True
– The current landscape of content and how to align with it
III. What’s the Point?
– Defining business goals, ROI, and how content fit achieves it
IV. Identifying Content Gaps (and Planning How to Fill Them)
– Performing a blog audit and planning next steps
V. Data Mining Your Way to Better Content Strategy
– Using past metrics (readership, clicks, page views) to inform your new blog strategy
VI. The Secret’s in Your Audience
– Understanding how your readership interacts with your content and how your content fits into the current sales funnel
VII. Managing An Editorial Calendar (and Not Losing Your Mind)
– Simplifying your editorial calendar
VIII. To SEO or Not SEO (Trick Question, Always Use Keyword Research)
– Where SEO best practices fit into the content development process
Making Good Things With Goodenberg
Gutenberg is much more than a blog post editor … you can build all sorts of good things with it. Learn how to build any type of page using Gutenberg.
Content Writing for Better Audience Engagement and SEO
How much more could you boost the visibility of your website if you optimized your writing style? Writing for the web isn’t as easy as it seems. Learn how to write for your audience in a way that naturally enhances SEO while still adding value to your reader.
This session will teach you to write website content that accomplishes three main goals every time.
1) Get found by the right audience using search intent.
2) Engage readers with easy-to-digest content that gives them added value.
3) Inspire an action.