{"id":487,"date":"2017-10-24T21:43:01","date_gmt":"2017-10-25T04:43:01","guid":{"rendered":"https:\/\/2017.riverside.wordcamp.org\/?post_type=wcb_session&#038;p=487"},"modified":"2017-10-26T05:56:28","modified_gmt":"2017-10-26T12:56:28","slug":"winning-the-war-without-the-battle-understanding-what-your-clients-want-and-need","status":"publish","type":"wcb_session","link":"https:\/\/riverside.wordcamp.org\/2017\/session\/winning-the-war-without-the-battle-understanding-what-your-clients-want-and-need\/","title":{"rendered":"Winning the War Without the Battle: Understanding What Your Clients Want and Need"},"content":{"rendered":"<p>So many times we put the website building &#8220;cart&#8221; before the business strategy &#8220;horse&#8221;.<br \/>\nHere you are, you spent a lot of time putting together a fantastic proposal for your new client, and yeah, you won the battle! Now the question is, are you going to win the war?<br \/>\nUnfortunately, the answer is likely &#8220;no&#8221; &#8211; and it is not your fault. The result is often predictable.<br \/>\nWhat if we could transform the way we couple the design of websites with meaningful business strategy? What if there was a way for you to quickly extract out of your client the objectives, strategy and tactics that will get to them to their financial goals?<br \/>\nBy attending this talk, you will learn an easy method to gain clarity on the best strategy right at the beginning of the project. This will save you and client a lot of time and frustration because you are now able to decide on the right strategy and tactics that win the war for your client.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So many times we put the website building &#8220;cart&#8221; before the business strategy &#8220;horse&#8221;. Here you are, you spent a lot of time putting together a fantastic proposal for your new client, and yeah, you won the battle! Now the question is, are you going to win the war? Unfortunately, the answer is likely &#8220;no&#8221; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/riverside.wordcamp.org\/2017\/session\/winning-the-war-without-the-battle-understanding-what-your-clients-want-and-need\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Winning the War Without the Battle: Understanding What Your Clients Want and Need&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15719011,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1509834600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[486],"footnotes":""},"session_track":[140720],"session_category":[],"class_list":["post-487","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-mission"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8gf5m-7R","session_date_time":{"date":"November 4, 2017","time":"3:30 pm"},"session_speakers":[{"id":"486","slug":"stephie-althouse","name":"Stephie Althouse","link":"https:\/\/riverside.wordcamp.org\/2017\/speaker\/stephie-althouse\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/487\/revisions"}],"predecessor-version":[{"id":783,"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/487\/revisions\/783"}],"speakers":[{"embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/486"}],"author":[{"embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/stephiealthouse"}],"wp:attachment":[{"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=487"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=487"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}