{"id":249,"date":"2017-10-24T21:49:22","date_gmt":"2017-10-25T04:49:22","guid":{"rendered":"https:\/\/2017.riverside.wordcamp.org\/?post_type=wcb_session&#038;p=249"},"modified":"2017-10-25T21:51:13","modified_gmt":"2017-10-26T04:51:13","slug":"ab-testing-which-way-does-your-duck-face","status":"publish","type":"wcb_session","link":"https:\/\/riverside.wordcamp.org\/2017\/session\/ab-testing-which-way-does-your-duck-face\/","title":{"rendered":"A\/B Testing: Which Way Does Your Duck Face?"},"content":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?<\/p>\n<p>Think this sounds silly? It is but backed by research. Spend some time to learn about what a\/b testing is, what things to test, testing methodology and the best tools to use for your site.<\/p>\n<p>Everyone will get a handout of the very same checklist I use when A\/B testing our client&#8217;s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.<\/p>\n<p>When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A\/B testing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is but backed by research. Spend some time to learn about what a\/b testing is, what things to test, testing methodology and the best tools to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/riverside.wordcamp.org\/2017\/session\/ab-testing-which-way-does-your-duck-face\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A\/B Testing: Which Way Does Your Duck Face?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15189288,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1509897600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[244],"footnotes":""},"session_track":[1079865],"session_category":[],"class_list":["post-249","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-grove"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8gf5m-41","session_date_time":{"date":"November 5, 2017","time":"9:00 am"},"session_speakers":[{"id":"244","slug":"mike-deo","name":"Mike Demo","link":"https:\/\/riverside.wordcamp.org\/2017\/speaker\/mike-deo\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/249\/revisions"}],"predecessor-version":[{"id":789,"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/249\/revisions\/789"}],"speakers":[{"embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/244"}],"author":[{"embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/mpmike"}],"wp:attachment":[{"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=249"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/riverside.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}