Winning the War Without the Battle: Understanding What Your Clients Want and Need

So many times we put the website building “cart” before the business strategy “horse”.
Here you are, you spent a lot of time putting together a fantastic proposal for your new client, and yeah, you won the battle! Now the question is, are you going to win the war?
Unfortunately, the answer is likely “no” – and it is not your fault. The result is often predictable.
What if we could transform the way we couple the design of websites with meaningful business strategy? What if there was a way for you to quickly extract out of your client the objectives, strategy and tactics that will get to them to their financial goals?
By attending this talk, you will learn an easy method to gain clarity on the best strategy right at the beginning of the project. This will save you and client a lot of time and frustration because you are now able to decide on the right strategy and tactics that win the war for your client.

Speaker

• Stephie Althouse